'‘Cuidado’'

How do you get Hispanic parents to medically insure themselves, instead of only insuring their children? By raising the obligatory question: Who takes care of you (the parent) if something bad happens?

  • Role Copywriter
  • For Blue Cross of California
  • Type Broadcast TV & radio

A single-minded TV spot making parents think twice about not insuring themselves to cut costs.

Directed by Martín Lobo, Sr. for Cíbolo Films. Editing and title graphics by Otto Scheuren for Makiné Studios. Audio design & mix by Tono Studios.

“Niña Doctora” radio spot features a little girl playing doctor to her daddy.

Audio design & mix by Tono Studios.