“Many Moms and Dads”

How do you launch a Medicare open enrollment campaign that doesn’t look like all the others? By not showing seniors "living their best life," and instead emphasizing how Medicare staff truly care about their beneficiaries.

  • Role ACD, Copywriter
  • For Center for Medicare and Medicaid Services
  • Type OOH, Print

I have many moms and dads (that I work to benefit at Medicare). Talk to us and stay informed.

We successfully pitched the concept, and secured the CMS contract, but legal couldn’t substantiate the ad claims.