"Loco-gasm"

EPL chicken is so darn tasty, it makes your eyes roll to the back of your head. And you’ll make noises in the process.

Broadcast creative concepts for EPL followed a doughnut format, with offers inserted in the middle of each spot. We shot/edited all spots at the beginning of the year, and placed different offers throughout the broadcast calendar.

  • Role Copywriter
  • For El Pollo Loco
  • Type Broadcast TV

All spots directed by Albert Saguer for ACA Films.

Editing and motion graphics by Otto Scheuren for Makiné Studios.

Audio design & mix by Tono Studios.

The original scripts avoided revealing the logo up front, but client was laser-focused on branding.

Radio audio design & mix by Tono Studios.

Bilingual door hanger insert in customer bags.