“Amazing Locals”

How can the LA Zoo feel distinctive to the City of LA? By making its animals represent the many amazing “inhabitants” of Greater Los Angeles.

(Concept pitched to client, but not produced.)

  • Role ACD, Copywriter
  • For Los Angeles Zoo
  • Type OOH Bus Shelters

Agency had to work with existing zoo photostock.

The “Showgirl”.

She stands out for her feathers. And her legs.

One of our many amazing locals.
Meet them all at the L.A. Zoo.

The “Fighter”.

He has human nobility with the strength of a hero.

One of our many amazing locals.
Meet them all at the L.A. Zoo.