All banners feature thematic “buckets” describing the types of attractions awaiting you at the LA Waterfront.
Different buckets appeal to different audiences.
Display ads were placed in highly targeted media, running in tandem with targeted paid search.
Adult-focused pre-roll / cinema spot. Editing and motion graphics by Stephany Reyes.
Family-focused pre-roll / cinema spot.
Alternate concept boards presented to client. (I actually preferred this concept, but client felt otherwise.)