What was once pejoratively referred to as “Killer King” is now one of California’s most technologically advanced non-profit community hospitals.
Facility is fully linked to local providers through EHR, and is one of first to implement a full care coordination function.
All patients are seen by a physician, all rooms are private and feature family/friend sleeping accommodations.
All babies stay in room with mothers (skin-to-skin) and patients are linked via tablet to physicians, staff and personal entertainment 24/7.
Local saturation campaign took over the two-mile radius immediately surrounding MLKCH’s campus in Watts, Los Angeles with OOH placements and geo-targeted digital displays.
It identified physicians by name, and positioned hospital as an agent for community transformation.
We featured Spanish-speaking physicians to showcase in-language patient care capabilities.
Sidewalk power washed logos drove traffic to hospital website in the run-up to launch.
All buses in routes within 2-mile radius of campus featured our ads.
In-hospital translites helped patients identify their physicians.
Full-page print was still relevant in community pubs.
Digital display and paid search ads were geo-targeted to 2-mile radius of campus.