"Fastest Sunday of the Year" 2018

NASCAR needs to diversify and rejuvenate its fan base. So we promote the most culturally diverse of all NASCAR series races to cross-cultural millennial families.*

*On a VERY modest budget.

  • Role Creative Director, Copy
  • For NASCAR Auto Club 400
  • Type Broadcast, Digital Video & Display, OOH, Poster, Collateral
  • URL AutoClubSpeedway.com

Directed by Mike Miller for MWP.
Audio post by Tono Studios.

We educate uninitiated fans on the variety of family attractions by emphasizing the weekend’s entire multi-sensory experience.

Art Direction, David Galván

Headline positioning of “Fastest Sunday of the Year” differentiates this race from all others in the national series. Client is trademarking the line for ongoing use.


Campaign had to appeal to cross-cultural millennials without alienating NASCAR's older core Anglo audience.

Digital Display (refresh page for animation)

Snapchat Vertical Video