"Fastest Sunday of the Year" 2019

No clear frontrunner going into NASCAR season?
No problem.

We can build excitement around who’s next.
(Even on a VERY small budget.)

  • Role Creative Director, Copy
  • For NASCAR Auto Club 400
  • Type Broadcast, Digital Video & Display, OOH, Poster, Collateral, Paid Social
  • URL AutoClubSpeedway.com

:30 TV Directed by Mike Miller for MWP

Motion graphics inspired by Pablo Ferro’s title sequence designs for 1968's “Thomas Crown Affair."

Art Direction by David Galván

Posters designed with color variants as collectables.

Graphics play with diagonal contours and colors of NASCAR logo.

Rack Card

Client required a prominent mention of "FIVE WIDE" in reference to a first-of-its-kind pre-race lap featuring all cars running in unison, five lanes wide, in a salute to fans.

:15 Digital Pre-Roll & Paid Social Video

Paid Social, Male Segment

Paid Social, Female Segment