“Kenneth” TV :30
All spots directed by Hari Sama for Altered.LA
“Antonio” TV :30
In-person PACE Center visits are the greatest drivers for program enrollment. We needed to increase trial visits with compelling digital content targeting seniors and their caregivers.
“Katherine” TV :30
Program prospects are more likely to join if they identify with featured participants' stories.
“Rodolfo & Bertha” TV :30
TV spots drive viewers to a corresponding webisode library on AltaMed’s PACE page featuring extended versions of each testimonial.
“Xing Dong” Webisode (Subtitled)
“Antonio” Webisode (Subtitled)
“Rodolfo & Bertha” Webisode (Subtitled)
As a direct response play, we also integrated Hispanic webisode content into a Spanish-language broadcast infomercial running on Univision and Telemundo’s affiliate stations in Los Angeles and Orange Counties.
Producer – Joanna Velarde
Executive Producer – Marcos Cline-Márquez, Altered.LA
Campaign structure is open to adding additional stories over time, across a culturally representative participant spectrum.
More stories to come…