"More Moments"

How do you tell a brand story in 15-second increments? With 14 spots? In two languages?

This is the second wave of our original Aster Award-winning “Moments” campaign, increasing awareness about AltaMed’s full suite of health care services across Los Angeles and Orange Counties.

  • Role Creative Director, Copywriter
  • Date 2019-20
  • Type Broadcast & Digital
  • URL AltaMed.org


All spots directed by Carlos Cuarón for AlteredLA. Sound design & mixing by Diego Jota Arancibia for Tono Studios. Music by Gustavo Farías.

CD, Art Director – David Galván
ACD, Senior Copywriter – Lisa Boosin

14 spots. 10 cast members. Two shooting days. Four locations. Three company moves. Two languages. Done.

“Food Stand”


“Dressing Room”


“Yogurt” – Open Enrollment Version

“Dressing Room” – Open Enrollment Version

“Shots” – Spanish Version

“Food Stand” – Spanish Version

“Yogurt” – Spanish Version

“Dressing Room” – Spanish Version

“Weekend” – Spanish Version

“Yogurt” – Spanish Open Enrollment Version

“Dressing Room” – Spanish Open Enrollment Version