Existing “Coastie” photostock helps make the institution stand out among peer military service academies.
Headlines feature actual cadet quotes to avoid an institutional feel.
The Academy needed to increase regional and ethnic diversity among its recruits. This photo was FPO until a more diverse image was sourced, but the text speaks to insights that resonate with relevant prospects.
An alternate campaign approach that speaks in the voice of the institution itself.
A large part of the Coastie experience is precisely that—hands-on experiences that other college students just don’t get.
The Academy’s modest size also forges close bonds between students and faculty.