"Experience in Real Life"

How do you draw SoCal residents to the LA Waterfront’s undiscovered local charms?

Use social influencers to hyper-target history buffs, sea lovers, locavores and art fans with relevant waterfront content catering to their specific interests.

  • Role Creative Director
  • For Port of Los Angeles
  • Type Social Influencer, Digital Display, Paid Search & Landing Page

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We divided Waterfront attractions into four target psychographic groups (history buffs, sea lovers, locavores and art fans), then built banners, paid search ads and social influencer posts around each—driving traffic to dedicated landing pages for deeper engagement.

Social influencer push garnered 80,782 engagements (reactions, comments and shares), beating industry averages at an 8% rate.

Evergreen blog posts ensure the LA Waterfront will always have personable reviews from trusted voices.

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Instagram posts alone averaged a strong 10.23% engagement rate.

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