"Grow Healthy" Photo Library

AltaMed requested a move away from third-party photostock-sourced images in support of a more proprietary branded look.

Below are a few select images from an original photo series that begins to define a more distinct “AltaMed Look” across digital and traditional media applications.

Photography by Richard Radstone

  • Role Creative Director
  • For AltaMed
  • Type Original Photo Series

We wanted a sense of moments "captured in time," isolating spontaneous expressions between soft foregrounds and backgrounds.

We shot with available light, for realism, but curated wardrobe and set decoration to reflect AltaMed brand color palette.

A diverse ethnic, age and gender mix helps support AltaMed’s cross-cultural, multigenerational participant demographic.