"Bathroom Signs"

Sometimes the best way to address a delicate subject is to tackle it head on, with tongue firmly planted in cheek.

The CDC’s National Center for Emerging and Zoonotic Infectious Diseases needed to raise awareness about the rise in drug-resistant Shigella among men who have sex with men, due to anal/oral sexual activity.

  • Role Creative Director, Copywriter
  • For CDC – SHIGELLA AWARENESS
  • Type Posters

David Galván – CD, Art Director
Lisa Boosin – ACD, Copywriter

Executions are designed for eye-catching placement in LGBTQ bars or clubs, dating apps and health clinics.

We had to promote WASH behaviors (Water, Sanitation and Hygiene) through short, clever and direct messaging—to engage audience and provoke conversation.

All executions tested very highly among designated demographic—unusual for federal government health communications.